While social media, SMS text messaging, and mobile web platform have grown, businesses have been bombard with articles claiming that email marketing would quickly be dead. None of that came from us, however, since we know the truth: email is the primary communications vehicle still used by 9 out of 10 company to keep in touch with existing clients and nurture new customers through the sales pipeline.
A single email blast may not be as valuable today as it was five years ago, except when that email blast is combined by an effective mobile and social media marketing strategy, a great landing page, and an continuing email campaign used for follow-up, it’s the only most effective way to send results. Managing your email marketing effort means effective planning, template design (don’t forget great mobile show!), copywriting, list management, and transfer strategy – and it can be a moderately esoteric field.
That’s why the email marketing services group at AimIT is so popular with our clients. We’ve recruited the geeks who understand the nuance of email marketing, and we have developed a proven methodology to help you get better results for your next email campaign or email blast.
Our email marketing services team will start by charming a look at your existing email strategy. Then we will work among you to develop a plan to join email marketing into your overall marketing strategy, thus that social media, content marketing, PR, advertising, and SEO all work impeccably with your email campaign to make each one more effective.
Did you know, for occurrence, that the unsubscribe rates on an email campaign goes way down when you keep your audience via social media before an email blast? That’s just one of the useful and practical technique that the email marketing team at AimIT can bring to your business to business (B2B) or business to consumer (B2C) marketing.
E-newsletters remain one of the mainly effective communications tools, but designing it and then coding it correctly to work by your email services provider (ESP) can be a challenge without help from the knowledgeable designers and coders on our email marketing services team. We can help you with the added challenges you’ll run into as your email marketing effort takes shape, too, from capture and distributing leads to tracking and reporting results. We don’t have an email product to sell – we have platform atheist – so you can get help with any of the major ESP platforms out there.
The biggest benefit our customers tell us they get from working with us on their email marketing, however, is the bottom-line upgrading they see when email become part of an integrated online marketing effort. Let’s talk about your email strategy today – what’s working for you, with what’s not working? since near, we can create a plan of action that willpower remind you why email remains the successful company’s favorite advertising tool 40 years after it was first developed!