Google AdWords is an online advertising platform that can be used to help drive potential customers to your website. Our Search Engine Marketing Services permits your business to stand out among the millions of searches that are conducted online each day through the use of optimized keyword lists.
When a Google search is conducted, keywords are entered by the user into the search engine. Google’s web-crawling system that scans billions of websites and web pages in search of those specific keywords. Once the website crawling is completed, Google displays the results to the user. Websites of an established a relevant and an optimized list of keywords are going to be placed near the top of Google’s search results. Google AdWords takes this method a step further by putting an advertisement for your website either on top of or beside the highest search results, in spite of website optimization. With the help of AdWords, every website has the ability to rise to the top of Google’s search results for an established list of relevant keywords.
AimIT offers skilled, Google Qualified, AdWords management for all of our customers. Through advanced Search Engine Marketing (SEM) techniques such as structured ad campaign management, keyword analysis and optimisation, negative keyword identification, increased regional targeting, AimIT provides its customers with the very best quality of Search Engine Marketing (SEM), Pay Per Click (PPC) options, and Google AdWords improvement.
Google AdWords Services Provided
- Preliminary Consultation
- Account Set-up
- Keyword Research
- Negative Keyword Identification
- Local, National, and Worldwide Targeting
- Weekly Monitoring
Once a decision has been made and AimIT has been given the green light to establish a Google AdWords campaign, AimIT and the client(s) will meet to discuss various Search Engine Marketing (SEM) strategies and establish a suitable AdWords campaign that will meet the client’s needs, expectations, budget, and aspirations. AimIT will learn as much as information about client’s services, products, and target demographics so as to create an effective AdWords campaigns.
AdWords Account Set-upWhen setting up your AdWords account, AimIT will develop keyword lists and optimized website landing pages in order to produce the highest Click Through Rate (CTR) and visitor conversion. AimIT uses skilled AdWords techniques in order to attract the highest number of visitors to the client’s website and convert these traffic into paying customers.
One of the most important elements of a successful AdWords campaign could be a extremely optimized list of keywords. By researching a services, products, and target demographics of the client. AimIT can create a relevant list of keywords that places the client’s website at the highest of Google’s search results that ensure an optimal Click Through Rate (CTR) and an increase the revenue for the client.
Negative Keyword Identification
Another important aspect of a successful AdWords campaign is establishing a list of negative keywords. Yes. It is important that Negative keyword identification should eliminate the possibility of any unwanted click-throughs by search engine users. An example for an unwanted click-throughs would be if a visitor in search of a review of a specific product was sent through Google to a client’s official website that sells that specific product. In this scenario, the keyword “review” is a negative keyword since product reviews are not available on the client’s website. AimIT will prevent any unwanted impressions and click-throughs by establishing a high-quality negative keyword identification system on the client’s website.
Local, National, and Worldwide Targeting
Geo Targeting Google AdWords campaigns can also target specific regions whether it could be local, national, or worldwide, which has to increase the optimization of the campaign and eliminate any unwanted and non-profitable attention towards the client’s products and services. This feature is extremely helpful for smaller-scale businesses that work on a local or semi-local basis. As an example, AimIT can tailor a client’s AdWords campaign to ensure that their advertisement is featured on Google when accessed within the area that we set up.
Weekly AdWords Monitoring when running an AdWords campaign, AimIT performs weekly monitoring process on all aspects of the campaign. During this process, AimIT will inspect and analyze AdWords performance, keyword lists, Click Through Rate (CTR), and the average number of impressions over a weekly period of time for each campaign. The results from this weekly monitoring will then be used to optimize the client’s AdWords campaign ensuring that their campaign will receive the very best quality clicks at the affordable price.